Pure & Wild app for iPhone and iPad

An unexpected adventure

I am Tiani, a born-Singaporean mother of two. My oldest is now seventeen and suffers from the symptoms known as autism.

In early 2016 my husband and I were introduced to a French lady who had completely recovered her son from autism.

She introduced us to her husband and her son, who told us himself of his journey.

He was a similar age to our son and just like any other boy, yet he was severally disabled as a youngster.

Today he is about to attend a top university in the USA. We listened carefully to their experience and hoped we could help our son too.

One of the prerequisites was to move to a pure organic diet.

The transformation in my son is truly incredible, the change in diet alone proves there is something very wrong with our food.

Finding clean food

The need to find food that didn’t contain any chemicals led us to group together with a number of other concerned mothers we knew. Some people were way ahead of us in terms of understanding what is added to food and how it’s produced. Others became interested in looking for alternatives to mass-produced food where they had little or no ability to understand what has been added to it. We started small with a single New Zealand fisherman who had broken away from the enormous fishing fleets and had an artesian fresh fish supply business. Our first customers were almost all members of the Singapore Polo Club. We worked with an existing importer and a restauranteur to get things going. Our fresh wild caught New Zealand Gurnard, Lemon Sole, Yellow Belly Flounder and Turbot were a hit and we were up and running.

Know your food. Trust your food.

Our emphasis is on clean and healthy food produced through environmentally responsible, sustainable fishing, aquaculture and terrestrial farming.